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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen dan Bisnis (Performa) Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen STRATEGIC Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Indonesian Tourism, Hospitality and Recreation JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Kajian Gender dan Anak Jurnal Manajemen Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) BISMA (Bisnis dan Manajemen) JIPkM
Dita Amanah
Department Of Business Education, Faculty Of Economics And Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
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Journal : Jurnal Manajemen

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Effect of product completeness and price on consumer purchasing decision in smes market medan Harahap, Dedy Ansari; Amanah, Dita; Agustini, Fauzia
Jurnal Manajemen Vol 22, No 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.241 KB) | DOI: 10.24912/jm.v22i1.312

Abstract

The aim of this study was to analyze the effect of the product and the price of the purchase decisions of consumers SME market case on Pajak USU (Pajus) Medan. This research uses quantitative approach with explanatory research type. The sample technique used is non probability sampling, the number of samples are 96 respondents selected at random and data collection techniques used are questionnaires that measurement using Likert scale and statistical analysis with multiple linear regression method. The results showed that product completeness partially has no positive and significant effect on consumer purchase decision and price partially have a positive and significant impact on consumer purchase decision. Whereas product completeness and price simultaneously influencing consumer purchase decision in Pajus Medan. The findings confirm that consumers' choice of coming to that place is to buy a product at a cheap price not because of the availability of a more complete product.
Co-Authors Adi Binardi Agus Rahayu Aminuddin Irfani Aprinawati Aprinawati Aprinawati, Aprinawati Armaini Rambe Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dedy Ansari Harahap Dedy Ansari Harahap Emilia Ramadhani Eva Santi Siregar Fatin Nadhira Fauzia Agustini Hilma Harmen Huriah Rachmah Khairul Umam Khairunnisa Harahap Khoirul Umam kustoro budiarta Kustoro Budiarta May Elisa Debora Simarmata Mohsin Shaikh Muji Gunarto Nida Azka Pauziyyah Novti Nurlaila Ramadhanti Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Rubayah Yakob Selly Utami Yudha Dwi Nugraha